Undervaluing Yourself and What it Can Cost You and Your Business

Undervaluing Yourself and What it Can Cost You and Your Business

Business owners are cut from a different cloth. They learn certain skills and amass expertise in their fields and then take that aptitude to the market for sale. To be successful you must be proficient, driven, and knowledgeable at the expense of investing endless amounts of time and money. Once you cross the entrepreneurial threshold you are now ready to add value only you can personally provide in your industry. All this being said, don’t you think you should get paid what you’re worth? Seems like a lot of effort and risk to have others tell you what you should be paid.